When National Tube Supply committed to exhibiting at CONEXPO-CON/AGG in Las Vegas this year, we knew we wanted their giveaways to be unique and memorable. Inspired by the city’s famous casinos, we designed a full deck of custom branded playing cards. The royal card ranks—king, queen, and jack—have been reimagined as National Tube Supply facility workers, wearing hardhats instead of crowns, and holding tubes or bars rather than swords and scepters. Tubes are incorporated in the design of the numbered cards and the two joker’s costumes, and we utilized the frames and the back of the cards to reinforce National Tube Supply’s unique differentiators and value propositions.

This project required meticulous attention to detail, and an in-depth knowledge of National Tube Supply’s products and values. But that made it even more rewarding, and I’m excited for further creativity in National Tube Supply’s partnership with DHM